I agree, getting good website marketing service is not easy. There are tons of agencies and consultants selling the same service. Depending on what you are trying to accomplish you can probably perform some of these tasks.
For example if you are selling product and you want a quick blast you could setup some Pay-Per Click campaigns, yes it can get expensive but you can do it if you have the budget. Obviously when someone is planning, or thinking about online website marketing services they are most of the time thinking about making their website show in Google organic search results.
Making a website show up in Google organic search result is the ultimate dream of every business owner, but very few are willing to invest into it. This type of website marketing service is called Search Engine Optimization (SEO Services). There is a whole process to it.
SEO Service consultants are specialized experts who analyze your website then will provide advice and recommendation on how to fix the issues found. The idea is that your website must be fully optimized and ready to for marketing.
Google has a requirement also known as the standards or guidelines which every website should follow, but 80% of website on the Internet omit these rules therefore they fail. Until an SEO Expert comes and fixes the issues then strategically perform highly optimized public relation articles to convince Google to include it into the relevancy database. This is what we call good website marketing service.
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